Category: Marketing

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When your promotion damages your brand

How can a great promotion idea damage the brand? It’s easier than you think…
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No, Social Media is not free

Signing up for Social Media may be free. But for a business, there are costs, sometimes big.
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How an “Attach Rate” analysis can grow revenue

Many businesses are missing a trick, and it’s a simple trick.
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When NOT to share on Social Media

Should you present share buttons on every page of your website?
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An idea for a better marketing plan

As 2015 dawns, here’s an idea for a better marketing plan…

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How free is a free download?

Don’t always believe the word “free”.

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Is logistics delivering the goods?

Are logistics companies delivering the goods?

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Taking the temperature of referrals

Positive customer referrals are like gold dust

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