Make your website ‘sticky’ for more business success
Your website visitors are busy people, and they want to quickly do what they need to do. For the most part, they really don’t want to idly loiter around your website.
On the other hand, you really want the visitor to spend more time on your site, and you can achieve this by making your website “stickier”.
Website stickiness really means two core things: –
- Giving visitors good reasons to return – and frequently, by providing relevant and refreshed content that visitors find valuable.
- Maximize the time they spend on your site by providing compelling, meaningful and relevant content. A key measure to watch is the “Average Time on Page”, which can be measured using the excellent (and free) Google Analytics service.
There are a various methods to increase stickiness; but here are some simple ideas to get you started.
- Blog, and then blog some more. But I don’t mean re-churning product messages; I mean adding value for the visitor by solving their problems and giving them new ideas. For example, ways to make them more efficient and helping them to sell more. Or by appealing to personal ambitions like gaining recognition or reducing their admin workload.
- If you aren’t blogging in some form, then maybe it’s a good time to start.
Update your content, and keep doing it. If your site content is a bit dated, then maybe it’s time for a refresh. It doesn’t necessarily mean a re-design (although you might want to review your site’s menus to make it easier and more attractive to browse) – but it does mean updating content to be relevant and valuable to the audience.
- Add video to your homepage. Video is a simple way to increase page visit times by communicating your value proposition in a succinct and compelling way that visitors find interesting and memorable.
If you’re a little daunted and unsure where to start, you could gather opinions and requirements from your customers, by simply asking them! An Online Survey is a great way to do this, and it’s much easier to do then you might imagine.