Nice thought or unwelcome invitation?

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Is a pop-up survey just too much?

As a consumer in a competitive world, online retailers are continually seeking ways to “optimise my visitor experience”, and understandably so. More retailers seem to have realised this, and I have seen an increasing volume of “Pop-Up Survey Invitations”….

But has this gone too far?

We think surveys are a great idea, collecting constructive feedback from customers, prospects or employees.

As a consumer in a competitive world, online retailers are continually seeking ways to “optimise my visitor experience”, and understandably so. More retailers seem to have realised this, and I have seen an increasing volume of “Pop-Up Survey Invitations”, appearing sometimes at the start of my visit and sometimes during the visit. Accepted invitations often postpone the survey until my browser session is closed and then I’m presented with a new page for the survey.

But has this gone too far? Is this a worthwhile engagement strategy? Are survey invitations a barrier to the purchase, or maybe they are a good way for the consumer to help the retailer?